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NomChompProduct.jpg

Nom Chomp

Nom Chomp is a platform for kids to foster curiosity through cooking

 
 

Nom Chomp is a platform for kids to learn different subjects through cooking

Context
I was 1 of the 16 designers selected worldwide to participate in Google's 30 Weeks Program. I worked directly with mentors from IDEO.org, Frog Design, and Maya. 

Challenge
Getting kids excited and engaged with learning academic subjects like math, science, and social studies. 

Opportunity
While teaching English abroad in Korea, I taught my 3rd and 5th graders English by baking banana bread. My students were excited to participate and were asking questions not only about English but also about the American culture. I saw this as an opportunity and explored how cooking can be used as the vehicle to teaching kids different subjects.

Solution
Nom Chomp, a platform for kids to learn different subjects through cooking.

 

My Role:
Concept
Research
User Testing
Design
Pitch

Developed at:


Concept Exploration

While teaching English abroad in Korea, I taught my 3rd and 5th graders English by baking banana bread. My students were excited to participate and were asking questions not only about English but also about the American culture. I saw this as an opportunity and explored how cooking can be used as the vehicle to teach kids different subjects.

I zoomed in and out of the concept by speaking with experts and doing desk research. I found that 75% of learners retain information best by doing. Kids who eat with their family on a daily basis have much more refined vocabulary as compared to kids who are read story books by their parents. When kids cook with their family, they are more willing to try new foods and overall become less picky.

Korean Students
Banana Bread Lesson

User Testing With NY Families

I did user testings with different families using the MVP, a Chinese dumpling cooking kit. Each family was given prepared ingredients, a booklet with the learning objectives and recipe, and kid-friendly kitchen tools. I was a fly on the wall observing and taking notes as a Brooklyn family learned and cooked. For an Upstate NY family, I observed remotely via video recordings. After the testings, I interviewed each person for their feedback.

User's Key Comments: 

"I made this! It tastes so good!"

"I wish I knew earlier that we're able to make
the dumplings into different shapes!" 

"This would be a great weekend activity!" 

 
 

Iterations For Booklet Design

1st Iteration: I created an MVP that required least amount of time and effort to do my first user testing. This enabled me to spend more time preparing the discussion guides and ingredients. From my first user testing, I learned that it was difficult following written instructions especially when learning how to fold the dumplings.

2nd Iteration: I redesigned the booklet with visual instructions. After another round of user testing, I learned that users wanted prompts to be more creative especially with folding the dumplings.  

3rd Iteration: I included more visuals, educational content, and details to make the booklet and cooking experience easier. 

 
 

Nom Chomp Prototype

 

From user testing with the NY families, they were asking for digital content to accompany the service.  I listened to my users and created a paper prototype then a high fidelity  prototype.

 
 
 
 

After creating the initial prototype on top,  I approached the design again starting from looking into more detail of the user's journey with hand sketches then to wireframes. 

 

Branding & Core Values

The name Nom Chomp arise from sounds made while the experience of eating. The logo is inspired by the round shape of different cooking ware with a bite. Using color theory and psychology, I looked into appetizing colors that associated with Nom Chomp's core values.

Nom Chomp's Core Values: 
Playful
Engaging
Learning
Nutrition

Nom Chomp Logo
 

Pitching at Google 30 Weeks' Demo Night

To design the pitch deck and script, I storyboarded with post-its. Having the audience in mind, I sketched out each slide with one message and one simple visual. 

From there, I moved onto refining the deck in Keynote and practiced numerous times. On Demo Night, I pitched in front of over 200 professionals at the Google 30 Weeks' Headquarter.  

DemoNight